Hi, I’m Whitney.

 As a kid, my mom labeled me a “voracious reader.” I had a constantly evolving stack of library books in my rotation each summer; I filled notebooks with stories and pictures; even my thoughts sometimes organized themselves into third-person (cringe-y) prose.

After graduating with a degree in English, I moved to Dallas in 2002, accumulated some writing experience in the mortgage and hospitality industries, and have enjoyed various communications roles in creative advertising since 2009.

 I’ve spent the majority of my career at JCPenney, where I started as a contract copywriter. Promoted three times over the span of 16 years, I’m a passionate and energetic brand champion who loves creating comprehensive strategies to produce and promote engaging content across omni-channel touchpoints. I’ve worked hands-on to align all aspects of the creative process, leading cross-functional teams to deliver on-brand stories that supported our business goals. I have proven success navigating multiple projects as a strategic planner and empathetic mentor.

In a part-time role, I enjoyed writing and serving as Editorial Director for two award-winning parenting websites for five years was a great creative outlet. I also wrote briefly for The Mighty. Writing, communicating, and encouraging others have all been a driving creative force throughout my life, and I’m thankful for it.

Words are what I see first; I read the directions, the ingredient list, the article, before I ever stop to check out the accompanying images. Song lyrics have always been a huge deal. I would immediately know my answer to the question, “What song lyric do you wish you’d written?” way before anything like, “What’s your favorite song?”

I hope this site shows some of my heart and talent through the various media in which I’ve written.