WORK
EXPERIENCE
2017 - 2022 | Editorial Director, Dallas Moms & Collin County Moms
Remote part-time role; highly collaborative environment with owner and small executive team
Lead annual content strategy and monthly editorial calendar
Edited written, social and video content submitted by contributor team
Presented editorial and content learnings and tips at Writer's Workshop
Managed 40+ contributor team and provide editorial, creative, and technical support
Maintained Collin County Moms & Dallas Moms’ web menus, featured guides and content themes on home page
Tracked monthly analytics to ascertain content engagement levels
145% pageview growth for Collin County Moms, 2017 to 2022
Employed and taught SEO best practices via Wordpress and Yoast SEO plug in for optimized content and imagery
2005 - 2009 | Early Career
Senior Copywriter, e-Rewards Aug - Dec 2008
Lead Writer, Hotels.com Oct 2005 - Aug 2008
FEB 2009 - APR 2025 | Associate Creative Director, JCPenney
Oversaw communication for following channels
Digital experiences: home page and department/category page storytelling and execution
Owned Media: Email storytelling and execution, SMS, Push, affiliate and high-impact ads
Photography: Monthly enterprise brainstorming to inform email and social storytelling
In-Store Visuals: Establishing more robust omnichannel communications
Brand Launches: Establish voice for multiple private brands, as well as ABG brand partnerships for Shaquille O’Neal XLG, Sports Illustrated, Frye and Co., Juicy by Juicy Couture.
Seasonal Campaigns: Spring Style, Back to School, Black Friday, Holiday