2025-2026
As a freelance copywriter , I utilized UX analysis, brand guidelines, content marketing, and SEO research to optimize smu.edu’s graduate program pages
SMU Graduate Program Pages
Dallas County Master Gardener Association Garden Tour Emails
2009-2025
As the Associate Creative Director, I led a team of writers, designers, & proofreaders as we developed cross-channel brand voice, promotional messaging, internal comms, & editorial copy. Additionally, I concepted & led my team in executing story ideas for seasonal toolkits.
