Spring 2025 Style Stories :: Fashion Forward
Give people a new reason to consider and shop JCP, in a way that can turn skeptics into advocates. The story that makes you say, “Huh? That’s from JCPenney?”
Spring 2025 Concepts
Neutral color story that evokes a sense of seasonal change + how to wear it head to toe.
Our first look at spring, evoking a sense of sportswear meets athleisure trend
Mini Fashion edits around trending themes for apparel and accessories
Mini Fashion edit for denim looks
Accessories-focused fashion collections
Accessories-focused trend collections.
Spring Execution
Site editorial for 2025 Spring Trends
Email for Palm Beach Vibes trend
Shoppable article for Palm Beach Vibes trend
Shoppable article for New Boho trend
Spring Fashion Direct Mail front cover
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Courtside Style Facebook Carousel
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