Beauty 2025
Beauty is having a blush moment, from cream to powder to gel to “blonzer,” so let’s discover how to layer for ultimate staying power.
Beauty Concept
Beauty Execution
Blush email
Shoppable article on blush trends
Find your perfect blush quiz
Spring Beauty Event Direct Mail passbook
Fall 2024 Beauty Takeover
The jcp.com home page showcased an elevated takeover of all things Beauty in early fall that incorporated the Semi-Annual Beauty Event, with great results.
The site was up 15% rev part & 24% entries, compared to the spring beauty takeover.
